About that Page & Score
Are you someone who uses social media?
Are you curious how does the post behaves in front of the algorithm?
Are you trying to improve the page or post ranking or looking to grow your followers and reach?
If the answer is a resonating ‘YES’!
This internet shard is for you.
A native definition of Algorithm states it is a set of instructions for solving a problem- STEP BY STEP
In the case of social media when they say algorithm, they mean these set of instructions written behind the laptop screen to marry the content maker and the content user. Think algorithm something like the nervous system in humans, designed to give back the signals to the brain. Since each human is different and so is the reaction to each stimulus. In our case of social media, this stimuli becomes the interaction of the content consumer and the brain and heart kept close in the secret treasure chest of the IT giants- Instagram, Facebook, LinkedIn, and Twitter.
A user on these social media shall see the content that matters to them- A divine promise social media made you before you clicked on the tiny tick box of ‘Accept all Terms and Conditions’ forcefully(or not). The secret sauce to determine the content being displayed to you lies in the pseudocode of the Algorithm designed here.
In some ways, it is also a direct reflection of the things not being displayed to you meaning by definition it becomes ‘out of view’. So the filter bubble representation surely might have both its pros and cons. There is always going to be the drama over data but what’s more important is to remember Social Media is a tool, not a solution.
When using these social media as a content creator, remember you don’t own the content on these platforms, it is a business platform that virtually sucked you in, got you excited giving you all the engagement, likes, and reaches. But before this is repeated on the next post from your handle they reduce this tweak with algorithm only to lure you into the boost button or the commonly called ‘Ad button’.
The Algorithm is categorically designed to favor the post or page which induces more engagement from its user. Meaning all that live streaming, comments, videos, and group mention tags drives the path of that post you’re about to share, summing it to something called ‘Page score’ or the ‘Page Rank’.
Every social media is designed to interact differently with each customer and the customer is treated somewhat like a packet of certain preferences (read more by clicking here).In essence, your post is like a mini sales letter and the graphics are your sales pitch! The algorithm treats each post or page by the Page Score or Rank as pre-defined by it.
The stuff they teach you in, Marketing Classes
With a major or a minute difference across all the social media platform, each algorithm governs different demands, it might not be everything they pumped into the algorithm but that’s what analyst have been observing since early 2020:
- Instagram allows you to use 30 but using 5 hashtags under 1M helps your post to get that boost
- The page score is calculated by your relationship with your audience, their interest, the relevancy of the post, and the user session time (More time the user spends, the deeper it goes)
- Many content creators have complained of their post not being reflected while filtering using certain hashtags but that is simply due to a shadowban which means your post is also determined by how the user was perceiving this and what was the behavior of the audience.
- The Facebook post determines the rank based on the inventory(total content) available over the platform
- Receiving signals(like share comment)
- Prediction by the algorithm plays a vital role here
- For LinkedIn, the algorithm first determines if its bot or not
- It categorizes the post into 3 categories (based if you are a bot or not):
*** Spam ** Low Quality * Clear
- It would then display the content to your 1st connections taking real people assessment and scoring the post (Pro tip: LinkedIn family loves simplicity and having your touch of personalization is such a cherry on the cake)
- Once the page has been scored in the first one hour, it automatically pushes the post to your 2nd and 3rd connections based on their preferences
- Twitter has 2 timelines, one that keeps a check on the latest tweet and the other that keeps a check over top feed tweet
- Since it has been designed keeping time as the only essence, more recent is your engagement in terms of using hashtags, living topic, mention tags, etc. more popular your tweet gets
- Location plays an integral part as it gathers the masses
Here are few tips to keep in mind before posting that unicorn post:
1. Sort your major goal to achieve by the feed (Ask yourself: Who, Why, What, Where and When)
2. The Response to your Post in the initial 30/60 mins is critical (Maybe try being a part of engagement groups or create your community), so cross-pollinate, have shout-out, and collaborate often.
4. Take a clue of current hashtags (for Google, click here)
5. Graphics help (Don’t shy away from putting out your brand logo to create that everlasting impact)
6. The Content creator is often punished for editing which means that each time you edit your post, the Page Rank/Score drops to zero, so create a buffer before posting your unicorn post!
7. Remember to bro a tree (reciprocity will help us to evolve as the human race)
9. Rich media that includes an image or that video is bound to not go unnoticed (Remember all those cats of Twitter, Instagram, or Middle Earth maybe)
10. Make use of heat maps (For details, click here)
Fun Fact: As per the experts, the Algorithm needs a minimum of 300 likes to really know the user, so you decide how your ideal feed should really look like.
Go ahead and personalize your FB, InstaG, or that LinkedIn algorithm!